The New York Times has an interesting article today about the audience for Wii games. The bottom line is that the console is appealing to a large number of people beyond the hardcore gamers who seem to be making up the PS3 and Xbox 360 markets. That’s great on one level — it gets Ninentdos consoles in homes where previous consoles wouldn’t have made it, and of course it shows the broad demographic appeal of the easy-to-use motion control system that Wii offers.
A downside, according to the article, however, is that these people aren’t necessarily onboard the “must have the latest and greatest shiny new game” mindset that characterizes other console owners. The result is that while more people are buying Wii consoles
than are buying the other systems, they aren’t necessarily buying more games. Key quote from the article:
The problem is that, in marketing the Wii, Nintendo cast a wide net and caught more than the big fish. The Wii’s innovative motion-sensitive controller and a price lower than the rival machines appeal to a broader audience than the traditional market of young male hard-core gamers. Younger children, women and older consumers, who historically have not been sought by the video-game industry, have discovered video games through the Wii — just not that many of them.
These new gamers are content with the games they have, often going no further than the Wii Sports game that comes with the machine. They don’t buy new games with the fervor of a traditional gamer who is constantly seeking new stimulation.
Not mentioned in the article, but something to keep in mind, is also the fact that many developers, unused to motion control, find that developing Wii games isn’t an easy task — an issue that will no doubt be overcome in short order.
We think that the key thing to keep in mind here is that this isn’t any reflection on the appeal of motion control itself. In making the Wii cheaper than its competitors (especially considering the increased BOM of adding in two motion sensing controllers), Nintendo skimped on the graphics. The Wii isn’t optimized for HDTVs, it can’t play back Blu-ray discs like the PS3 can, and its graphics really don’t match up side-by-side with other consoles in any way, shape or form.
We suspect that if the Wii matched the other consoles in horsepower this would be a non-issue — with the same lifelike graphics PLUS motion control, the Wii would probably be dominating all aspects of console gaming sales.