Hilton Hotels & Resorts has made an early commitment to Reactrix to implement Samsung’s futuristic, interactive flat panel technology at select hub hotels across the company’s global portfolio.
The system is based on Samsung’s large-format-display 570DX products. The 570DX offers a 3,000:1 Dynamic Contrast ratio and 600 cd/m² brightness to communicate clearly in the brightest environments…just what one might expect in a hotel lobby or atrium, for example.
The panels offer Hilton guests a way to interact with the hotel’s wide array of services and guest offerings, including Hilton Fitness by Precor and, for business gatherings, the brand’s unique suite of services and e-tools, Hilton Meetings. Hilton’s goal is to use the Reactrix technology to introduce a new type of virtual concierge affording another opportunity for each hotel to connect with guests.
“Today’s consumer wants to interact with products and services in multiple ways. We’ve responded to that trend by using technology in our hotels to engage our guests with online, off-line, and self-service tools – like our e-check-in kiosk, which allows the choice of touch-screen or in-person check-in,” says Jeff Diskin, senior vice president – brand management, Hilton Hotels. “With Samsung and Reactrix, we’re introducing industry-leading ‘fingertip’ technology in our hotels, as a fun and futuristic way for our guests to discover the hotel’s wide range of services and products available.”