CableWorld has a good interview up with Hillcrest Labs‘ EVP Andy Addis.  It’s a good update on the company’s progress to date in various markets (MSOs, T-commerce, etc.). Perhaps most interesting is some of the consumer research that Hillcrest shares here:

We did a large consumer study with 450 consumers and 14% said they watch free on demand three times a week or more. After giving them a demo and letting them play with [our system], they told us their free on demand usage would triple and their pay-per-view/VOD buy rates [for movies] would also triple, from about 1.1 per month to about 3.3 a month. And as we know in cable, as usage goes up, churn goes down.

Read the whole thing here.